paints - color - Luis Davila


Storytelling evokes a strong neurological response:-

Tense moments of a story encourage the production of the stress hormone cortisol.

Sweet moments of a story signal the release of oxytocin, which promotes empathy.

Happy endings trigger the brain’s reward system, the limbic system, which releases dopamine.

– Source – Harvard Business Review


When you are listening to a story, you know that it is a story and not what you are living but still your body reacts emotionally and experiences physiological responses to your emotions. There are real-time changes happening inside your body because of what you are feeling. You cannot touch, smell, hear or see your thoughts but they affect you. You do “feel” your thoughts. You may want to consider the thoughts you are thinking predominantly as they are affecting the physiology of your body.


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